People are searching for a photographer in your area right now.
Local SEO is one of the most underused tools in a photographer's marketing arsenal. Part of that is because it sounds technical, and part of it is because most SEO content is written for people running e-commerce stores rather than service-based creative businesses. This course cuts through both problems.
Through video lessons, written content, and interactive exercises, you'll learn exactly how local search works for a photography business specifically: how Google decides who to show when someone types "family photographer near me," what your website needs to do to compete, and how to build content that ranks in your area without needing a marketing degree to do it.
You'll also cover how social media and SEO work together, and how to build a simple, consistent strategy that supports your search visibility without requiring daily content creation. The goal is a steady stream of inbound inquiries from people already looking for what you offer.
Inside the course.
How local search actually works
What Google is actually looking for when ranking local service businesses. The signals that matter specifically for photographers and how to start building them.
Google Business and your website
How to fully optimize your Google Business profile and ensure your website is structured in a way that supports local rankings rather than working against them.
Location-specific content
How to create content that ranks for searches in your area without it feeling forced or generic. What to write, how often, and how to make it work for both search engines and potential clients.
Social media as an SEO tool
How your social presence supports or undermines your search visibility. Building a social strategy that drives consistent traffic to your site and reinforces your local authority.
Everything you get.
Video lessons, written content, and interactive exercises, self-paced with no deadlines
Self-paced with no deadlines or expiry dates
Knowledge checks throughout to reinforce what you're learning
SEO audit checklist and Google Business profile optimization guide
Content calendar template and more downloadable resources
Private Discord channel within the Focal Point community
Access to Chelsea and the Focal Point mentor team via private channels
All future course updates included at no extra cost
Lifetime access. All future updates included. No subscription required.
